Services
Branding
,
Graphics
Client
Wolf Status
Year
2025
Services
Art Direction, Branding, Strategy, Website Design
Client
BBC
Year
2022
Website
bbc.com
Challenge
Wolf Status approached me as a supplements brand struggling to connect with its audience. Their branding was outdated, generic, and failed to reflect the values or aspirations of their target customers. The challenge was to reposition Wolf Status as more than just a supplement company, transforming it into a lifestyle brand with modern appeal, a stronger visual identity. I was also tasked with designing merchandise to reflect this new brand identity.
Wolf Status approached me as a supplements brand struggling to connect with its audience. Their branding was outdated, generic, and failed to reflect the values or aspirations of their target customers. The challenge was to reposition Wolf Status as more than just a supplement company, transforming it into a lifestyle brand with modern appeal, a stronger visual identity. I was also tasked with designing merchandise to reflect this new brand identity.
Wolf Status approached me as a supplements brand struggling to connect with its audience. Their branding was outdated, generic, and failed to reflect the values or aspirations of their target customers. The challenge was to reposition Wolf Status as more than just a supplement company, transforming it into a lifestyle brand with modern appeal, a stronger visual identity. I was also tasked with designing merchandise to reflect this new brand identity.
Goal
Goal
The existing brand lacked differentiation in a saturated market. Its visuals, messaging, and digital presence didn’t inspire trust or loyalty. Customers didn’t see themselves in the brand, and this was reflected in weak engagement and low conversions. The goal was to evolve the brand without alienating its existing customer base while making it compelling enough to attract a wider, more lifestyle-focused audience.
The existing brand lacked differentiation in a saturated market. Its visuals, messaging, and digital presence didn’t inspire trust or loyalty. Customers didn’t see themselves in the brand, and this was reflected in weak engagement and low conversions. The goal was to evolve the brand without alienating its existing customer base while making it compelling enough to attract a wider, more lifestyle-focused audience.
The existing brand lacked differentiation in a saturated market. Its visuals, messaging, and digital presence didn’t inspire trust or loyalty. Customers didn’t see themselves in the brand, and this was reflected in weak engagement and low conversions. The goal was to evolve the brand without alienating its existing customer base while making it compelling enough to attract a wider, more lifestyle-focused audience.
Results
Through strategic brand consultation, I restructured the identity of Wolf Status—shifting its positioning from a commodity supplement brand to a bold lifestyle brand. This included refining brand messaging, developing a new visual language, and updating the color palette to reflect strength, confidence, and modernity. The result was a refreshed brand that felt aspirational and aligned with the lifestyle of its target audience. Early feedback from customers showed increased engagement, stronger brand recognition, and higher conversion rates on the updated platform.
Through strategic brand consultation, I restructured the identity of Wolf Status—shifting its positioning from a commodity supplement brand to a bold lifestyle brand. This included refining brand messaging, developing a new visual language, and updating the color palette to reflect strength, confidence, and modernity. The result was a refreshed brand that felt aspirational and aligned with the lifestyle of its target audience. Early feedback from customers showed increased engagement, stronger brand recognition, and higher conversion rates on the updated platform.
Through strategic brand consultation, I restructured the identity of Wolf Status—shifting its positioning from a commodity supplement brand to a bold lifestyle brand. This included refining brand messaging, developing a new visual language, and updating the color palette to reflect strength, confidence, and modernity. The result was a refreshed brand that felt aspirational and aligned with the lifestyle of its target audience. Early feedback from customers showed increased engagement, stronger brand recognition, and higher conversion rates on the updated platform.
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